HOW WE'D MARKET A $400 SKINCARE DEVICE BEFORE BLACK FRIDAY

Summary from the TLDR Marketing newsletter

Black Friday marketing starts well before the sale for high-consideration products. SparkToro's research found LED skincare shoppers spend months comparing products, reading reviews, and researching results. They use search, AI tools, YouTube, Reddit, and beauty publications. Brands can use this research phase to answer key questions and influence buying decisions early. That way, BFCM campaigns can focus on converting shoppers instead of introducing the product.