TLDR Founders · MISCELLANEOUS

YOUR APP IS LOSING ITS GRIP ON YOUR CUSTOMERS

blog.mastykarz.nl8 min read

Summary from the TLDR Founders newsletter

Product merit used to be closely tied to human usability, so developers created attractive interfaces and intuitive workflows. UI is still important for jobs where people operate the product directly, but agents will increasingly start operating every part of every product. This means over time, familiarity and learned workflows will exert less influence over whether customers stay. Businesses will have to earn their place in customers' workflows even when the customer no longer sees their interfaces. This changes what usability, differentiation, and loyalty mean.