SHALLOW INTENT: WHY PEOPLE DON'T LIKE AI CONTENT, AND HOW TO MAKE IT GREAT

Summary from the TLDR Marketing newsletter

AI content decouples two things that used to move together: how polished something looks and how much thought went into it. Models recombine statistical patterns from everything they've seen rather than reasoning through each choice, so the result can look intricate while containing contradictions a human creator would never make, mismatched historical details, textures that ghost and repeat. People have learned to read aesthetic density as a signal of intent, so shallow intent behind a dense surface feels like a betrayal. The solution isn't necessarily less AI - it's a deliberate human pass that adds the missing depth before shipping.