OVER 5,000 CREATORS ARE CONSOLIDATING ON THE TWO PLATFORMS AI CAN'T READ

Summary from the TLDR Marketing newsletter

Creators are building audiences on TikTok and Instagram, but AI favors content it can easily crawl and cite. YouTube and Reddit dominate AI citations, while Instagram is nearly invisible to answer engines. Follower count also drives creator income more than engagement, yet creators still spend most of their AI use on basic tasks like brainstorming and captions. For brands, creator content needs to be specific and useful enough for both audiences and AI to recognize its value.