THE GREAT META MIGRATION

Summary from the TLDR Marketing newsletter

Meta's ad playbook is spreading well beyond Meta, with alumni now running ad product and sales at OpenAI, Amazon, TikTok, and Roku, all chasing the same self-serve formula that took Meta's own ad business past a $1 trillion market cap. Turnover has been fueled by real turmoil inside Meta, including rolling layoffs and morale issues dating back to 2018. The strategy isn't foolproof, since Pinterest brought over a wave of Facebook talent in its early days and it still couldn't replicate Facebook's growth curve.