BEFORE DECLARING “_ _ _ IS DEAD”, CONSIDER THAT YOU MAY JUST BE BORING

Summary from the TLDR Marketing newsletter

Marketers and creators often mistake their own feeds for market research, declaring trends “dead” when they're really just tired of seeing them. Algorithmic feeds create highly personalized views of culture, so repeated exposure can make a format feel saturated even when other audiences are still discovering it. Before writing off a trend, look beyond your own feed and separate personal fatigue from actual audience behavior.