ONEMAY'S SURREAL VISUAL IDENTITY FOR SAM KERR'S WAWA SPARKLING WATER

Summary from the TLDR Design newsletter

OneMay developed the brand identity for WAWA, a sparkling water brand aiming to make healthy beverages feel exciting rather than restrictive. Built around the concept “Water With Aura,” the identity uses a playful wordmark, vibrant color palettes, and surreal collage-style illustrations to give each flavor its own personality and emotional appeal. Designed to stand out in a category dominated by minimalist health cues, the flexible system extends across packaging, digital content, merchandise, and advertising, positioning sparkling water as a product people actively choose rather than settle for.