FROM BARBIE LOGOS TO MEDIEVAL MANUSCRIPTS: STEP INSIDE TEDDY BLANKS' FILM TITLE DESIGN PROCESS

Summary from the TLDR Design newsletter

Teddy Blanks, co-founder of Chips, has built a career designing film titles for directors like Lena Dunham, Greta Gerwig, Robert Eggers, and David Lowery, treating title sequences less as branding systems and more as emotional moments that serve the story. His work often involves deep historical and visual research—from reconstructing vintage Barbie logos and fonts for Barbie to studying medieval manuscripts for Werwulf—but he sees titles as a subtle craft whose value lies in how they feel in a specific cinematic moment rather than in being noticed. For Blanks, successful title design is about creating atmosphere, meaning, and connection, even when the audience never consciously recognizes the work behind it.