YOUTUBE IS PAYING CREATORS MILLIONS TO STAY EXCLUSIVE - AND PUNISHING THOSE WHO DON'T

Summary from the TLDR Marketing newsletter

YouTube is reportedly offering top creators millions in financing and brand revenue to stay exclusive. Creators who partner with Netflix could lose YouTube marketing support, events, and brand deals. The move shows how platforms are competing for creator exclusivity. It could also fragment creator content across platforms and force audiences to follow creators across multiple services.