EVERYONE KNOWS YOU. DO THEY CARE?

Summary from the TLDR Marketing newsletter

Brands can be widely known without being relevant to the audiences they want to reach. This piece introduces an audience mapping approach that analyzes who people follow and how those interests overlap, revealing the cultural spaces a brand occupies, or misses. The goal isn't to be everywhere, but to find the communities and cultural worlds where the brand can meaningfully belong. Brands can then build a more distinctive position instead of pursuing broad appeal that resonates with no one.