HOW GEN ALPHA IS REDEFINING BACK-TO-SCHOOL SPENDING

Summary from the TLDR Marketing newsletter

Gen Alpha is gaining more influence over household spending. 48% of parental spending in the US and UK is directly influenced by kids. Back-to-school shoppers plan to spend $922 on average, while 73% of families expect to use AI to research products, compare prices, or plan budgets. Kids are also gaining more control over purchases, with 40% of parents allowing them to add items directly to digital carts.