TLDR Marketing · NEWS & TRENDS
OPENAI IS BACKING AWAY FROM REDDIT AS REDDIT TRIES TO BECOME OPENAI?
Summary from the TLDR Marketing newsletter
Reddit's citations in ChatGPT have fallen from as high as 4.5% of responses to about 0.5% after OpenAI changed how it searches the web. Reddit says it still gets most of its traffic from direct visits and traditional search. Meanwhile, Reddit is using AI to turn posts and comments into videos and podcasts, with the company aiming to make its content easier to consume in the background.