STOP MAKING THE CREATOR THE HERO: A TALENT AGENCY FOUNDER'S HYPE CHECK (51 MINUTE PODCAST)

Summary from the TLDR Marketing newsletter

Mega-influencers and celebrities still drive results, but brands often use them incorrectly. This podcast breaks down how to negotiate celebrity rates, when to use top-of-funnel versus bottom-of-funnel creators, and how whitelisting can turn creator content into a performance channel. It also covers why long-term creator partnerships aren't always the best approach and how brands can land major talent without paying traditional talent fees.