HOW TO AUDIT YOUR LINKEDIN CONVERSION TRACKING SETUP

Summary from the TLDR Marketing newsletter

Don't treat LinkedIn Conversions API as set-and-forget. Audit the setup regularly across three areas. First, confirm the CRM consistently captures key funnel events and that fields and workflows are up to date. Then compare LinkedIn's conversion data with the CRM to catch missing, misnamed, or incorrectly attributed events. Finally, assign a clear owner and document the setup so changes to the marketing stack don't break tracking. Fix CRM gaps first, then data mapping issues, and establish an ongoing review process to keep reporting reliable.