REDDIT IS TESTING AUDIO AND VIDEO VERSIONS OF POPULAR POSTS

Summary from the TLDR Marketing newsletter

Reddit is testing audio and video versions of its most popular posts, letting users choose to read or play a thread inside its iOS and Android apps. The test stays limited to select English-language communities and does not replace the original text or comments. Creators already turn viral Reddit posts into podcast-style content on TikTok, Reels, and YouTube Shorts, often narrating them over unrelated footage. Reddit does not own that experience yet, and this test is an attempt to bring it back in-house.