THE NEW 7UP REBRAND IS BOUND TO BE CONTENTIOUS

Summary from the TLDR Design newsletter

7UP has introduced a new brand identity and reformulated drink that shifts the flavor focus from lemon-and-lime to a more lime-forward profile, now marketed as “lime lemon.” The redesign features a cleaner, retro-inspired visual identity and is part of a broader effort to differentiate the brand and appeal to younger consumers, particularly Gen Z and Gen Alpha, who reportedly prefer citrus-forward flavors. While the refreshed look has been widely praised, the unusual “lime lemon” naming may prove more controversial than the branding itself.