SPOTIFY WILL LABEL ‘AI PERSONA' PROFILES AND EXCLUDE THEIR MUSIC FROM RECOMMENDATIONS
Spotify will begin labeling AI-generated artist identities with “AI Persona” badges and exclude their music from editorial, algorithmic, and personalized recommendations unless users explicitly follow them. Starting in September, Spotify will identify AI Personas through self-disclosure and its own reviews, while allowing artists to appeal incorrect labels. The policy focuses on whether an artist's public identity represents a real person rather than how their music was created, as Spotify is trying to support AI-powered creativity while limiting low-quality AI-generated content.