HOW THREE PRODUCT MARKETING LEADERS SET UP THEIR AI WORKFLOWS

Summary from the TLDR Marketing newsletter

AI workflows work best when they're built around how a company actually works, not copied from generic Skills or prompts. Three PMM leaders use connectors, reusable Skills, and company context in different ways. Mara Taylor uses AI to cut context switching, Natalie Marcotullio systematizes recurring marketing work, and Mike Hetrick builds guardrails for quality. Start with a repeatable task, test it on real work, add human checks, then refine it.