HOW TO CREATE VIRAL ADS FT. HARMON BROTHERS

Summary from the TLDR Marketing newsletter

Harmon Brothers makes viral ads by building every creative decision around the sale. It starts by deeply understanding the product, then turns awkward or unsexy problems into entertaining stories that explain the product and reduce purchase friction. Its ads hook viewers within the first 5 seconds and test multiple variations before scaling spend. Longer 3-6 minute videos help build purchase intent.