BERLIN MUSEUM BREAKS THE RULES OF BRANDING WITH EIGHTY-ONE DIFFERENT LOGOS

Summary from the TLDR Design newsletter

Berlin Museum's new identity replaces a single logo with 81 interchangeable wordmarks, each combining typefaces inspired by different parts of the city's typographic heritage. Rather than prioritizing consistency, the flexible system reflects Berlin's diverse voices and history, turning the museum's identity into a celebration of the city's design culture itself.