DON'T HIT THE NOS TOO SOON: A FOUNDER'S GUIDE TO PR

Summary from the TLDR Founders newsletter

Lester Chen advises founders to view PR not just as a distribution channel, but as a test to gauge the external validation of their startup's story. Engaging early with professional PR services can prevent common mistakes, allowing founders to focus on tailored messaging for their specific audiences. The direct approach, favored by many now, involves founders engaging directly with their audience through personal channels, though it requires comfort with public engagement.