TLDR Founders

TLDR FOUNDERS 2026-07-31

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02STRATEGIES & TACTICS

DEAR SAASTR: HOW DO YOU STEAL CUSTOMERS FROM THE LEADER IN THE SPACE?

Show up in places where your competitors are. Most customers will buy the top brand, but not all of them, and being known will help you if your competitor ever makes a mistake. Help customers switch vendors for no additional cost. Making the process effortless will relieve any concerns about the cost of switching.

saastr.com3 min read

SAAS BEST PRACTICES WE LEARNED FROM SAAS IPO'S

Successful SaaS IPOs emphasize a land-and-expand model, creative pricing tied to value, and the importance of annual or multi-year contracts. Companies like GitLab leverage open-source and freemium strategies to build user bases before sales involvement. For sustained growth, SaaS firms should eye enterprise customers, maintain over 110% net dollar retention, and align go-to-market strategies with buyer behavior.

blossomstreetventures.medium.com6 min read

DON'T HIT THE NOS TOO SOON: A FOUNDER'S GUIDE TO PR

Lester Chen advises founders to view PR not just as a distribution channel, but as a test to gauge the external validation of their startup's story. Engaging early with professional PR services can prevent common mistakes, allowing founders to focus on tailored messaging for their specific audiences. The direct approach, favored by many now, involves founders engaging directly with their audience through personal channels, though it requires comfort with public engagement.

speedrun.substack.com7 min read

HOW TO GET YOUR LAUNCH TRENDING ON X (FULL GUIDE)

Successful X launches combine market-specific research, a memorable claim and demo, coordinated creator waves, and rapid comment-driven engagement. Founders then convert attention by replying, DMing sharers, delivering lead magnets quickly, and sustaining one launch narrative for 48 hours.

links.tldrnewsletter.com9 min read

03TOOLS & RESOURCES

STACKED PULL REQUESTS ARE NOW IN PUBLIC PREVIEW

GitHub Stacked Pull Requests break large changes into small, reviewable pull requests so developers can independently review and check each pull request, then merge everything together in one click. It helps developers introduce smaller individual changes while shipping larger features. Stacked pull requests help teams keep large changes moving, maintain quality across every layer, and merge one, some, or all. The feature is built into GitHub, so existing reviews, checks, and merge requirements will work.

github.blog3 min read

GEMINI LIVE API OVERVIEW

The Gemini Live API enables low-latency, real-time voice and vision interactions with Gemini. It processes continuous streams of audio, images, and text to deliver immediate, human-like responses. The API creates a natural conversational experience for users. It can be used to build real-time agents for a variety of industries.

ai.google.dev3 min read

04MISCELLANEOUS

DOMO'S UNUSUAL $400M ACQUISITION

Usually, an acquisition means selling the company. Domo is selling almost everything that makes it Domo and keeping the public company alive. After it broke a debt covenant, its lender gave it until July 31 to sign a deal. Progress Software is paying $400 million for the software, customers, and IP. What remains will have about $246 million in cash and $900 million in tax losses it can use against future profits. Progress gets the business. Domo's management gets another shot at buying something else.

onlycfo.io5 min read

HOW MERCOR BUILT A $20B MARKETPLACE WITH $71 AND A GOOGLE FORM

Mercor says it crossed a $2 billion annualized revenue run rate after doubling in four months, making it one of the fastest-growing AI companies. It's always good to see what a company like that actually looked like in the beginning. In this case, it was a software agency finding engineers through IIT coding clubs, Facebook ads, and hackathons with a $71 prize pool. When clients asked to hire those engineers, the founders ran the marketplace through WhatsApp, Google Sheets, and PandaDoc. GPT-4 scoring and the AI interviewer came later, once that manual process started to break.

links.tldrnewsletter.com10 min read