SEO TIP: TRACK THE CHANGES YOUR COMPETITORS ARE MAKING ON G2 / CAPTERRA FOR AEO

Summary from the TLDR Marketing newsletter

Find a competitor profile on G2 or Capterra, open it in Ahrefs Page Inspect, and compare the current version to one from 6 to 12 months earlier to see every content change. Use those edits to spot new product descriptions, structured feature sections, and outcome-focused messaging that can improve AI search visibility. Apply the strongest ideas to your own third-party profiles instead of guessing what works.