ANALYZE YOUR SOCIAL AND VIDEO PLATFORM CONTENT PERFORMANCE IN SEARCH CONSOLE

Summary from the TLDR Marketing newsletter

Google Search Console now tracks how social and video content performs in Google Search. It gives you search queries, top content, countries, devices, and traffic trends across platforms like TikTok, Instagram, X, and YouTube. Use this data to spot rising search terms, compare formats such as Shorts versus full-length videos or Reels versus posts, and repurpose content that already attracts search traffic. Track title and caption updates over time and promote content across platforms when search interest starts to grow.