THE CREATOR ECONOMY HAS A NEW MIDDLE CLASS

Summary from the TLDR Marketing newsletter

Microinfluencers have become a more cost-effective advertising channel because loyal niche audiences often deliver stronger engagement at a lower price than large creators. Microinfluencers average a 3.2% engagement rate versus 1.1% for macroinfluencers. Brands now hire many smaller creators instead of a few large ones to get better returns from the same budget. The creator economy has grown to a projected $33B in 2025 as affiliate links, brand deals, and storefronts give creators multiple ways to earn revenue.