VROOM POSTMORTEM: WHAT WE GOT WRONG ABOUT EVENTS

Summary from the TLDR Founders newsletter

VROOM started with a convincing idea. Event planners carry a list of venues, vendors, and prices in their heads, so why not turn it into software for a $90 billion market? Four months later, the team learned that prices went stale, coordination was not that hard, and customers were really paying for trust. They spoke to planners, but translated trust into "information asymmetry." For your own startup, ask whether the expert's advantage still works after that person leaves. If it lives in relationships, you may be building a service.