HOW TO USE LINKEDIN HIRING POSTS AS A B2B SALES CHANNEL

Summary from the TLDR Founders newsletter

Everyone watches funding announcements for sales signals. By the time you email the company, 30 other vendors are already mentioning its Series A. A hiring post may be better. A founder advertising for an SDR has just published the pipeline problem, approved budget, and roughly three-month timeline in public. Search LinkedIn posts from the past week for "we're hiring" and the role your product could replace or support. Focus on founder-written posts from companies with fewer than 200 employees, then show how you can produce part of the desired result before the new hire even finishes ramping. You are not trying to talk them out of hiring. You are arriving when the problem is urgent and the budget already exists.