WHY "A NICE PLACE TO WORK" DOESN'T JUST HAPPEN

Summary from the TLDR Founders newsletter

A new Zerodha employee knew the company does not push customers to trade, but could not explain why. For a 16-year-old business whose reputation rests on that decision, onboarding had preserved the rule but lost the reason. The same culture shows up in smaller choices. No 3 AM emails, no weekend work, and no random founder ideas derailing engineering. It can take almost two years for an employee to contribute properly, so burning people out at year two is expensive. Try asking a recent hire what your company refuses to do and why. If they only know the slogan, onboarding fails.