THE FORTUNE 500 IS DELETING THE CMO TITLE

Summary from the TLDR Marketing newsletter

The CMO title is disappearing, with only 36% of Fortune 500 companies still using it, down from 49% last year. Companies are folding marketing into revenue and growth roles, and fewer marketing leaders report to the CEO, now at 52%. Roles like Chief Growth Officer and Chief Commercial Officer are replacing CMOs, as companies push for direct revenue ownership. The role isn't disappearing, but being absorbed into broader functions.