THE GREAT DIGITAL FATIGUE: HOW DIGITAL BURNOUT IS CHANGING SOCIAL MEDIA USE

Summary from the TLDR Marketing newsletter

Users are pulling back from social media, with 55% posting less and 53% limiting audiences, while 47% have deleted apps due to stress. Over half say maintaining a presence feels like work, especially Gen Z, and 44% cite political content as a reason to disengage. Stepping away brings mixed emotions, with 27% feeling peaceful but 22% anxious, highlighting how platforms now feel more like obligations than connection.