IF NOTHING ELSE – SEGMENT CHURN. YOU'LL SEE PATTERNS AND LEARNINGS YOU WOULDN'T OTHERWISE

Summary from the TLDR Founders newsletter

Segmenting churn into categories allows founders to separate different churn problems and solve them individually. Keeping big customers happy is different to keeping small businesses from seeking a cheaper tool. Instead of excluding trials and POCs, segment them out and figure out how to convert better. Also, segment NPS and CSAT per segment - double down on the happiest segments and the segments growing the fastest.