CONCERN ABOUT SOCIAL MEDIA MISINFORMATION FAILS TO CURB USE AMONG YOUNG BRITS

Summary from the TLDR Marketing newsletter

Nearly 80% of UK adults are concerned about misinformation on social media, yet usage remains high. People aged 16-34 spend about 2 hours 31 minutes a day on social platforms, and 88.9% use them each week. Overall weekly reach is 73.9%, and Brits spend 7 hours 24 minutes a day on screens, reinforcing how central digital media is. Smartphones drive 34% of consumption, with social and messaging taking nearly half of mobile activity.