WHAT DOES YOUR LOGO SOUND LIKE?

Summary from the TLDR Marketing newsletter

Sonic branding is becoming more important as attention shifts off-screen, but most brands still rely on visual identity. Sound can drive stronger recall by tapping into emotional processing and working when users aren't looking. Building a consistent audio system across touchpoints helps reinforce recognition over time. As more media consumption happens in audio-first environments, brands without a defined sonic identity may struggle to stay memorable.