LAST MINUTE PRIME DAY PREP

Summary from the TLDR Marketing newsletter

Prime Day on June 23 is a narrower affiliate opportunity than it once was, with AI Overviews absorbing commercial search intent. Publishers already in the space should prioritize hub pages with clean internal linking, granular keyword monitoring as interest typically peaks around 10 days before the event, and live updates that keep content fresh during the sale itself. For those without an established affiliate vertical, building one around a single tentpole event is not a viable strategy.