ROBLOX OPENS UP ADVERTISING TO KIDS UNDER 13

Summary from the TLDR Marketing newsletter

Roblox is allowing ads for users under 13 for the first time through an exclusive partnership with SuperAwesome. Ads will be sold via direct deals only, not programmatic, and limited to home screen banners and in-game billboards. Targeting uses contextual signals and broad demographics, not behavioral data or personalized tracking, to comply with COPPA and GDPR.