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Behind every post is a person. And right now, many social teams are running at full speed for longer than they should. When that pace isn't sustainable, the impact shows up everywhere: in creativity, in consistency and in results.
Bluesky warns that teen social media bans could strengthen Big Tech by raising compliance costs that smaller platforms struggle to meet. Australia's under-16 ban is cited as a key example, with major platforms required to add strict age verification systems. While the goal is youth protection, critics argue these rules may concentrate power in a few dominant companies and make it harder for new entrants to compete or build alternative social platforms.
Discovery now spreads through short clips rather than original content, so content should be designed for remixable moments that travel across platforms. A 30-second scene from Apex made a 2015 Chemical Brothers song go viral, driving a 429% spike in Spotify streams and increasing the film's viewership from 38 - 40 million in its second week. Attention moves quickly, with audiences often engaging with clips without consuming the source. Brands that package and monetize assets during spikes can capture demand in real time.
E-E-A-T matters more in AI search because models prioritize credible sources over keyword-heavy pages. Unlike traditional SEO, AI systems pull from content that shows clear expertise signals, consistent messaging, and strong external validation. Key tactics include building original insights, maintaining consistent narratives across platforms, and earning coverage from reputable domains. Strengthening entity recognition also increases the likelihood of being cited in AI-generated responses.
Email is positioned as the main revenue engine across five business models, sending 25+ emails weekly to 250,000+ subscribers. Each business runs a structured system built on a 5-day email course that converts traffic into subscribers, followed by segmented sequences tied to behavior like clicks, applications, trials, and purchases. Core systems include onboarding flows, abandoned cart and call follow-ups, product launch campaigns, and win-back sequences. Different cadences range from daily sends to 2-3 emails weekly. The key idea is treating email as multiple segmented relationships, not a single list, with higher frequency for engaged users and conversion-focused automation at every stage.
TLDR is hiring a VP of Marketing to scale growth, pipeline, and brand across 8M+ subscribers, 13 newsletters, and advertisers like AWS, Google Cloud, Microsoft, and Anthropic. Apply here [13].
Chris Long, co-founder at Nectiv, will give his take on everything that's happened recently in the world of AEO/SEO and the direction he thinks it's headed. He'll discuss Google's newly released guidance on AI search as well as major announcements made at Google I/O. This webinar will take place on June 9 at 10 AM PT.
Reddit Answers is an underrated AI audience research tool that's free to use. This post includes a prompt that provides a list of pain points, relevant subreddits, and specific threads to explore.
A study of 30,000 citations across Google AI Mode, Gemini, AI Overviews, and ChatGPT found that citation overlap is extremely low, with 76.1% unique to a single platform and only 0.8% shared across all four. Even Google's own tools show moderate divergence. Wikipedia is the main point of agreement, appearing in 35% of shared citations, but overall results show AI systems rely on largely different sources depending on platform and query type.
A Starbucks Korea campaign for its “Tank” tumbler, launched on the anniversary of the Gwangju massacre, unintentionally evoked painful memories of historical events and sparked mass outrage. The backlash led to boycotts, protests, and a police investigation. Despite apologies, the incident exposed deep societal sensitivities and highlighted how cultural missteps, combined with AI use and weak internal review, can escalate into national crises.
Roblox is allowing ads for users under 13 for the first time through an exclusive partnership with SuperAwesome. Ads will be sold via direct deals only, not programmatic, and limited to home screen banners and in-game billboards. Targeting uses contextual signals and broad demographics, not behavioral data or personalized tracking, to comply with COPPA and GDPR.
The strategy behind Obsession focused on turning the film into a shareable experience that fans could participate in before and after seeing it. Focus Features used in-world storytelling, physical products, text lines, and billboards to extend the film beyond the screen and build anticipation without revealing too much. By collaborating closely with the filmmaker and tapping into existing fan communities, the campaign prioritized authenticity and audience ownership. This approach helped drive strong word-of-mouth and viral fan content.
Brands can compete in mature markets, expand niche ones, or create a new category.
An awards show highlights how fast AI-generated ads are improving and blurring the line between real and synthetic content.