WHAT TO DO NOW THAT AIOS TURNED SEARCH INTO READING SESSIONS

Summary from the TLDR Marketing newsletter

AI Overviews are making user behavior more uniform across query types and weakening intent as a signal of engagement. When an AI Overview appears, 42% to 48.5% of users stay on the results page after about 21 seconds regardless of intent. Optimization now centers on competing with AI answers, especially the second impression on scroll back.