WHAT'S BEHIND THE RECENT WAVE OF DANCING IN ADVERTISEMENTS?

Summary from the TLDR Marketing newsletter

Dance is increasingly used in advertising because it communicates brand traits in seconds. Apple and Gap use choreography as the central creative idea, not decoration. Social platforms have trained audiences to engage with movement, making dance feel native to feeds. Large ensemble sequences create shareable moments and help signal product benefits, culture, and inclusivity without dialogue. Diverse casting and credited choreographers also improve authenticity.