TLDR Founders · STRATEGIES & TACTICS
HOW TO HIT $10M ARR IN A FEW MONTHS
Summary from the TLDR Founders newsletter
Your best channel might already be getting worse. Treat marketing like investing. Every channel works for a while, then slowly stops paying off as you spend more. The real question isn't, "Is this channel working?" It's, "Is the next dollar still worth spending here?" The biggest wins are usually small and don't scale, like one newsletter sponsorship that converts at 8x. An "influencer marketing" hire is really three jobs in one: outreach, creative, and budget decisions.