MORE TOKENS IS NOT A BUSINESS OUTCOME

Summary from the TLDR Founders newsletter

Counting tokens measures effort, not results, just like counting hours worked. Companies are done experimenting with AI for free and now want proof it pays off. The first phase was cheap because labs ate the cost. Now, they charge real money, and CFOs are asking hard questions at renewal. Smart buyers use cheaper models for easy work and save the expensive ones for tasks tied to revenue. AI usage will keep growing fast, so the real question is who actually makes money from it.