HERO IMAGE BEST PRACTICES: HOW TO DESIGN HIGH-IMPACT HERO SECTIONS

Summary from the TLDR Design newsletter

Hero images are large visuals that create a first impression and guide visitors to take action through headlines and calls to action. Effective hero images strengthen branding impact, create emotional connections, and communicate value propositions instantly without requiring visitors to read lengthy text. Best practices include setting the right brand mood, designing for clarity with proper contrast and spacing, using motion intentionally, avoiding stock imagery, optimizing file sizes, ensuring mobile responsiveness, and maintaining accessibility.