WHY DON'T EMAIL SUBSCRIBERS CLICK?

Summary from the TLDR Marketing newsletter

A re-engagement trigger change revealed that many engaged subscribers never click, making click rate a weak signal of engagement. Clicks are often lost or suppressed due to email clipping, AI inbox summaries, and corporate security filters. Many readers also consume content without clicking because emails contain too many links or already satisfy intent in the inbox. The result is that engagement often happens without measurable clicks. Reduce unnecessary links and design emails that deliver value on their own. Measure performance using replies, conversions, and pipeline impact instead of click activity.