NEW WAYS TO BUY CHATGPT ADS

Summary from the TLDR Marketing newsletter

ChatGPT is moving from a limited ads pilot to a scalable platform by adding self-serve buying, CPC pricing, and better measurement. Advertisers can now run campaigns through partners or a US beta Ads Manager that handles budgets, bids, and performance in one place. New tools like Conversions API and pixel tracking connect ad exposure to outcomes like purchases or sign-ups while only sharing aggregated data.