ONE OF LONDON'S MOST ICONIC BUILDINGS GETS A NEW IDENTITY

Summary from the TLDR Design newsletter

St Paul's Cathedral has introduced a new visual identity by Pentagram that blends modern design with the cathedral's historic character, featuring a custom wordmark inspired by its engravings, a bright color palette drawn from its interior, and typography choices that balance tradition and contemporary style. The rebrand aims to reflect the cathedral's identity as an inclusive, living place of worship while creating a flexible and dynamic system for visitors and the wider public.