NETFLIX WANTS YOU TO WATCH ‘CLIPS,' ITS TIKTOK-LIKE VERTICAL VIDEO FEED
Netflix is redesigning its mobile app with a new TikTok-style feature called Clips, a vertical feed of short scenes from Netflix originals designed to help users discover what to watch next through personalized recommendations and quick highlights. The move continues Netflix's years-long experimentation with short-form mobile video after earlier efforts like Fast Laughs and reflects how dominant vertical video has become across entertainment platforms. Services like Peacock and Tubi are adopting similar features. The rise of mobile-first microdramas is helping normalize serialized vertical viewing.