2026 CUSTOMER ENGAGEMENT: MARKETING WAS BUILT FOR A DIFFERENT CUSTOMER

Summary from the TLDR Marketing newsletter

Consumers are getting more strategic and gaming marketing systems. 70% abandon carts to trigger discounts and 72% switch services for better offers, making traditional signals less reliable. At the same time, marketing is producing more but not improving results. 40% of marketers report more work despite AI, and 64% say personalization lacks real impact. The real issue is decision-making. Teams are slower and less clear, while consumers keep adapting in real time.