KOTO JUST PROVED THAT DESIGN FOR ENTERPRISE PLATFORMS DOESN'T HAVE TO BE BEIGE

Summary from the TLDR Design newsletter

Hospitality platform Mews worked with Koto to rebrand itself, moving away from generic SaaS aesthetics toward a bold, highly distinctive identity that balances clarity with complexity. The new brand uses striking pink, expressive typography, and a confident “concierge-like” tone of voice to stand out in a conservative industry, showing that even enterprise software can win attention and trust through creativity, personality, and strong design systems rather than playing it safe.