TIPS TO INCREASE LINKEDIN REACH

Summary from the TLDR Marketing newsletter

Align LinkedIn posts tightly with a clear topic that matches the profile so the algorithm can reinforce perceived expertise. Use carousels, polls, short vertical video, and newsletters, since text posts now underperform. Optimize for strong engagement signals like saves, long comments, DM shares, and 60+ second dwell time instead of likes. The first 60-90 minutes are critical, since they drive about 70% of total reach. Reply to comments within 30 minutes. Posts can circulate for 2-3 weeks, and saves 24-72 hours later often perform 4-6x better. Keep post length around 1,300-1,900 characters, since under 500 characters can reduce reach by 35%. Avoid external links, engagement pods, heavy hashtags, over tagging, and frequent posting, which can reduce distribution.