DON'T USE GENERIC LINKEDIN JOB TITLES

Summary from the TLDR Marketing newsletter

LinkedIn headlines that only list a role can be too broad and may miss more specific recruiter searches that combine function, channel, and specialty. Recruiters often search terms like “growth marketing + paid social” or “digital marketing + SEO”, so generic titles reduce visibility. Adding context helps match these searches, using a format like role + channel or focus + specialty/tools + industry. For example, instead of “Growth Marketing Manager”, use “Growth Marketing Manager | Paid Social & Acquisition | Meta, Performance Marketing | DTC” or “Growth Marketing Manager | Lifecycle & Retention | Email, CRM, Customer Journeys | B2B SaaS”. This makes profiles easier to find and more aligned with how recruiters actually search.