SHORTER, FOCUSED CONTENT WINS IN CHATGPT

Summary from the TLDR Marketing newsletter

An analysis of 815,000 query-page pairs found that short, focused pages that directly answer a query get cited more often in ChatGPT than long “ultimate guides”. Covering every subtopic has little impact. Pages with headlines that closely match the query have a 41% citation rate versus 29% for weaker matches. Retrieval rank is the strongest factor, since position 1 pages get cited 58% of the time and position 10 pages drop to 14%. Content quality is more important than domain authority, as always-cited pages have lower DA than never-cited pages.